A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

• He can better understand whether potential customers find his ads appealing
• He can better understand what happens after potential customers click his ads
• He can get an idea of how many people who’ve seen his ads actually became customers
• He can get an idea of how many people double clicked his ads

The correct answer is:

• He can better understand whether potential customers find his ads appealing

Explanation: A high CTR(Click Through Rate)is s better sign that clients find your ads helpful and relevant.CTR also contributes to your keywords expected CTR, which can influence your expenses and ads position. Note that a better CTR is in respect to what you are promoting and on which arrange.