Google Adwords Digital Sales Certification

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

  • Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

The correct answer is:

  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
Explanation: Call extensions are the easiest way to add phone numbers to existing ads. If you attempt to include a phone number elsewhere in your ad text, it may lead to the disapproval of the ad, so if you would like to include a phone number, it is best to use a call extension. You can also create call-only campaigns.

Example:

You own a pizzeria in downtown Chicago and add a call extension to your campaign promoting deep-dish pizzas. If a visitor to the windy city searches for “Chicago pizza” on her phone, and one of your ads is triggered, this visitor can click through to your website to read your menu or tap the call button on your ad to get straight to your ordering line. Here are key points to know about call extensions:

  • Phone or website.
  • Business hours.
  • A call is a click.
  • Easy conversion tracking.
  • Phones only.
  • Call reporting.
  • Invalid campaigns.

More read: https://support.google.com/google-ads/answer/2453991?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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