Google Adwords Search Advertising

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

  • Reducing prices on his inventory
  • Adding an extension
  • Improving a lower-level page on his website
  • Using the Shopping Ad format

The correct answer is:

  • Adding an extension

Explanation: Ad extensions provide additional information and let people take action directly from the search results. During intent-rich micro-moments, extensions give your ads more prominence and get you more clicks and valuable user interactions, like calls. Ad extensions make your ads more appealing, often at a lower cost per additional click than the cost of moving up a position.

Tip:

Every type of ad extension that we offer is intended to benefit our users, which translates to a higher CTR for you. On average we have found that there is a 10-15% CTR uplift* from implementing a new ad extension.

More read: https://support.google.com/google-ads/answer/6167131?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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