Google Adwords Search Advertising

A florist is advertising five types of flowers, including red roses.

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

  • The homepage that displays all five types of flowers
  • The page on the site where users can register as “frequent shoppers”
  • The page on the site that displays only roses
  • The “Contact Us” page of the site

The Correct Answer is:

  • The page on the site that displays only roses

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

  • The home page, showing 5 types of bouquets that include roses
  • The “Contact us” page
  • The page on which people can sign up for coupons
  • The page showing rose bouquets

Another Correct answer is:

  • The page showing rose bouquets

Explanation: Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad. Your landing page is the URL people arrive at after they click your ad, and Google Ads analyzes it through a combination of automated systems and human evaluation.improve your landing page experience by taking any or all of the following steps:

  • Offer relevant, useful and original content
  • Promote transparency and foster trustworthiness on your site
  • Make mobile and computer navigation easy
  • Decrease your landing page loading time
  • Make your site fast

More read: https://support.google.com/google-ads/answer/2404197?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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