Google Adwords Search Advertising

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  • Group them in a single ad group
  • Create a new campaign for every bed she sells in her store

The correct answer is:

  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

Explanation: Organizing your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts. When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. For example, if Eric types digital cameras and he sees an ad for film reels, he probably won’t click the ad.

Example:

Let’s say you own an online electronics store and you create a Google Ads account so you can begin to advertise the products that you sell. At the account level, you can choose who else you’d like to have access to your Google Ads account and your preferred payment method. The top-most layer of your account might look as follows:

More read: https://support.google.com/google-ads/answer/6372655?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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