Google Adwords Search Advertising

A High Quality Score can:

A High Quality Score can:

  • Be achieved with an increase in bid.
  • Improve an ad’s position.
  • Be assigned to negative keywords.
  • Prevent an ad from being served.

The correct answer is:

  • Improve an ad’s position.

Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, and relevance, and landing page experience) in your keywords’ “Status” column.

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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