Google Adwords Search Advertising

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays.

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which Google Ads feature is most effective for preventing their search ads from appearing at night or on weekends?

  • Managed placements
  • Automatic Bidding
  • Custom ad scheduling
  • Keyword Planner

The correct answer is:

  • Custom ad scheduling

Explanation: By default, your Google Ads campaigns are set to show ads “All day.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.

Example:

Suppose you run a dog-sled touring business in Alaska. By viewing your “Day and Hour” performance on the Ad schedule page, you’ve noticed that your ads get the best results between 8 and 11 a.m. on Tuesdays when Extremely Cold Places is playing on television. You decide to adjust your ad schedule so that on Tuesdays, your ads only appear during that time.

More read: https://support.google.com/partners/answer/2769671?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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