Google Adwords Search Advertising

A successful Google Ads text ad:

A successful Google Ads text ad:

  • has a wrapping headline and at least 2 paragraphs of text
  • ties the call-to-action to the landing page
  • mentions at least 4 key selling points
  • talks about the advertiser’s reputation

The correct answer is:

  • ties the call-to-action to the landing page

Explanation: To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. This article shares best practices for writing successful text ads and common mistakes to avoid.

Best Practices:
  • Highlight what makes you unique
  • Include prices, promotions, and exclusives
  • Empower customers to take action
  • Match your ad to your landing page
  • Include at least one of your keywords
  • Match your ad to your landing page

More read: https://support.google.com/google-ads/answer/1704392?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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