Google Adwords Search Advertising

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

  • clicked to call a business from the search results page
  • visited a business’s website from the search results page
  • called a similar business from their phone
  • saved a business as a contact on their phone
The Correct answer is:
  • clicked to call a business from the search results page

Explanation: E-commerce continues to grow quickly with people shopping across a variety of devices, but often times there is no comparison to talking with a live person. Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from the search results to connect with a business. In fact, Google ads drive over 40 million calls each month. As a critical component of today’s digital path to purchase, it’s important for businesses to understand how, when, and why consumers use click to call features.

More read: https://adwords.googleblog.com/2013/09/new-research-shows-that-70-of-mobile.html

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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