Adwords Fundamentals

Ad groups should be used to:

Ad groups should be used to:

  • organize your ads by a common theme, such as the types of products or services you want to advertise
  • manage your daily budget according to which keywords are a priority
  • control delivery of your ads so that they appear only to users in a specific geographic location
  • control the specific sites that your ad will be targeted to on the Google Display Network.

The correct answer is:

  • organize your ads by a common theme, such as the types of products or services you want to advertise

Explanation: An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.

More read: https://support.google.com/google-ads/answer/2375404?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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