Adwords Fundamentals

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

  • Search terms report
  • Impressions
  • Reach and frequency
  • Conversion tracking

The Correct answer is:

  • Conversion tracking

Explanation: If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.

Benefits:

  • See which keywords, ads, ad groups, and campaigns are best at driving the most valuable phone calls to your business.
  • Understand your return on investment (ROI) and make better-informed decisions about your ad spend.
  • Use automated bid strategies (such as target CPA and target ROAS) that automatically optimize your campaigns according to your business goals.

Types of phone call conversions you can track:

There are 4 ways to track phone call conversions:

  • Calls from ads:
  • Calls to a phone number on your website:
  • Clicks on a number on your mobile website:
  • Import call conversions:

More read: https://support.google.com/google-ads/answer/6100664

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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