Google Adwords Search Advertising

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

  • camera for use underwater
  • underwater camera case
  • affordable underwater digital camera
  • water-proof camera
The Correct Answer is:
  • underwater camera case

Explanation: A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”

Example:

when you add “adopt a kitten” as a phrase match keyword, you tell Google Ads to try to show your ad only when someone’s search includes “adopt a kitten” or close variations of “adopt a kitten” such as “how to adopt a kitten” or “how to adopt a kiten.”

More read: https://support.google.com/google-ads/answer/2407784?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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