Google Adwords Search Advertising

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

  • has fewer than 15 conversions in the last 30 days
  • has fewer than 5 conversions in the last 15 days
  • is using Google Analytics
  • is using another automated bid strategy
The correct answer is:
  • has fewer than 15 conversions in the last 30 days
Explanation: Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.
Tip:

The Include in “Conversions” setting lets you decide whether or not to include individual conversion actions in your “Conversions” and “Conversion value” reporting columns. The data in these columns are used by bid strategies like target CPA, target ROAS, and ECPC, so your bid strategy will only optimize based on the conversions that you’ve chosen to include.

More read: https://support.google.com/google-ads/answer/6268632?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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