Google Adwords Search Advertising

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

  •  Change the zip code in the Google Ads account.
  •  Set a location bid adjustment.
  •  Show ads only on the Search Network.
  •  Set a language bid adjustment.

The correct answer is:

  •  Set a location bid adjustment.
Explanation: Use the location bid adjustments to show your ads more or less frequently to users in some specifics states, cities or any other geographical areas. Use location extension targeting for a different purpose to set different bids for users they are located around your business. The Location bid adjustment can only be applying at a campaign level.

Example:

Say you’re running a campaign that targets the U.S. and is scheduled to run all days of the week. And, you’ve set an ad group max CPC bid of US$1. You decide to increase your bid by 20% for California and decrease your bid by 50% for Saturday. Your resulting bid for a search that occurs in California on a Saturday will be US$0.60. Here’s the math:

More read: https://support.google.com/google-ads/answer/2732132?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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