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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  • Increase the target CPA bid
  • Set the campaign budget to a 30-day cycle
  • Specify the bid amount for each individual campaign
  • Try a different automated bid strategy
The correct answer is:
  • Increase the target CPA bid
Explanation: Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.

More read: https://support.google.com/google-ads/answer/6268632?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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