Google Adwords Search Advertising

An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

  • The Quality Score for the account was reset after the ad was edited.
  • The edited ad is less relevant to the keywords within the ad group.
  • The edited ad has a lower conversion rate after the changes were made.
  • The advertiser’s landing page is down for maintenance.
The correct answer is:
  • The edited ad is less relevant to the keywords within the ad group.
Explanation: The order in which your ad appears on a page in relation to other ads. Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, the Ad Rank thresholds the context of the person’s search, and the expected impact of extensions and other ad formats.

Example:

An ad position of “1” means that your ad has the highest position on the page relative to other ads of the same type. It doesn’t necessarily mean that your ad is above the search results. If there are no ads above the search results, then it means that your ad is the first ad shown beneath search results.

Moe read: https://support.google.com/partners/answer/6300?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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