Google Adwords Display Advertising

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube.

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

  • Set language targeting options for the campaign containing the ads for the film
  • Target specific YouTube localized domains
  • Change the managed placements to French
  • Change the AdWords account language setting to French during setup

The Correct Answer is:

  • Set language targeting options for the campaign containing the ads for the film

Explanation: Language targeting lets you reach an audience that speaks one or multiple languages, allowing you to reach your users even if they’re physically located in non-native areas.

We recommend that you target the language in which your ad is written. If you are running an In-Stream ad or Promoted Video ad, we recommend targeting the language in which your video is produced. For example, if your ad is written in English, target English-speaking users. Similarly, if your video contains Spanish dialogue, target Spanish-speaking users. Remember that Google won’t translate your ad for you.

More read: https://support.google.com/partners/answer/2740757?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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