Google Adwords Search Advertising

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • Swiss people are searching on Google for information about Switzerland
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • People located in France are using Swiss-related words like “hotels in Switzerland”
The correct answer is:
  • People located in Switzerland are searching using France-related words, like “hotels in Paris
Explanation: Location targeting based on household income is being automatically migrated from location targeting into demographic targeting. To make household income targeting changes or see your reports, go to the Demographics section of your Google Ads account. Let’s take a look at our available targeting options.
  • Reach people in, or who show interest in, your targeted locations
  • Reach people in your targeted locations
  • Reach people who are searching for your targeted locations
  • Compare location exclusion options
  • Don’t show ads to people in, or who show interest in, your excluded locations
  • Don’t show ads to people within your excluded locations

More read: https://support.google.com/google-ads/answer/1722038?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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