Google Adwords Display Advertising

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  • Choose websites that represent a variety of themes
  • Set bids on individual placements
  • Set bids at the ad group or campaign level
  • Create a campaign for each website

The Correct Answer is:

  • Set bids on individual placements

Explanation: Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.

What makes a placement a “managed placement” is that you’ve chosen to target a website, mobile app, or ad unit specifically. In practice, this means adding the placement to the ad groups in your Display Network campaigns, similar to the way you’d add keywords.

More read: https://support.google.com/google-ads/answer/2470108?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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