Adwords Fundamentals

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

  • Improve Quality Score and increase cost-per-click (CPC)
  • Decrease cost-per-click (CPC) and increase daily budget
  • Decrease cost-per-click (CPC) and decrease daily budget
  • Improve Quality Score and decrease cost-per-click (CPC)

The Correct answer is:

  • Improve Quality Score and increase cost-per-click (CPC)

Explanation:  When people search on Google, text ads can appear above or below the search results. Only up to four ads are eligible to show above the search results.

Your ad’s position on the page is determined by your Ad Rank – a combination of your bid, auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank Thresholds the context of the person’s search (location, device, time of search, search terms, the other ads and search results on the page, and other user signals and attributes), and the expected impact of extensions and other ad formatting.

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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