Adwords Fundamentals

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

  • Shopping Ads
  • Ads with extensions
  • Video Ads
  • Image Ads

The correct answer is:

  • Ads with extensions

Explanation: Extensions expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

To maximize the performance of your text ads, Google Ads selects which extensions to show in response to each individual search on Google. For that reason, it’s a good idea to use all the extensions relevant to your business goals.

By adding more content to your ad, extensions give your ad greater visibility and prominence on the search results page. That means you tend to get more value from your ad. Extensions often increase your total number of clicks, and can give people additionally, interactive ways of reaching you—as with maps or calls.

More read: https://support.google.com/google-ads/answer/2375499

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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