Google Adwords Search Advertising

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

  • Lower bids on keywords with a low clickthrough rate (CTR)
  • Change keyword match types from exact match to phrase match
  • Make changes to improve the components of Quality Score
  • Review impression share data to identify missed opportunities
The correct answer is:
  • Make changes to improve the components of Quality Score

Explanation: Ad position is the order in which your ad shows up on a page. Having better quality parts regularly makes it less demanding and less expensive for your promotions to enter an auction. Our proportions of promotion quality likewise help decide if your advertisement is fit the bill to show up by any means.

Before you begin:

Keep in mind that “average position” is a metric best suited for checking your progress on the Search Network. Because of the diversity of websites on the Display Network, the average position may be less useful for optimizing for display performance.

Example:

  • Assume five advertisers are competing for a maximum of four ad positions above search results on the Google search results page. The respective Ad Rank of each of the advertisers is, say, 80, 50, 30, 10, and 5.
  • If the minimum Ad Rank necessary to show above the search results is, say, 40, only the first two advertisers (with Ad Ranks of 80 and 50) exceed the minimum and show above the search results.
  • If the minimum Ad Rank necessary to show below the search results is 8, then two of the three remaining advertisers (with Ad Ranks of 30 and 10) will show beneath the search results. The advertiser with an Ad Rank of 5 didn’t meet the minimum Ad Rank and so won’t show at all.

More read: https://support.google.com/google-ads/answer/1722122?hl=en

 

 

 

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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