Adwords Fundamentals

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  • Repeat the keyword as many times as possible in the ad text.
  • Delete the keyword and add the keyword to the campaign again
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Increase the daily budget for the campaign in which the keyword is located

The correct answer is:

  • Modify the ad associated with that keyword to direct to a highly-relevant landing page

Explanation: It’s time to identify poor-performing keywords and make them work harder for you. You’ll want to improve the relevance of your keywords to help boost their Quality Scores, modify the match types for ones that aren’t helping you meet your advertising goals, or delete duplicate keywords in your account. This article shows you how to find low-performing keywords, and helps you understand how to fix them.

Example:

Let’s say your keyword list includes the broad match keyword floor cleaning. When you apply the search terms match type segment, you’ll see performance data for search terms that are the broad-, phrase-, and exact-matched versions of your keyword. For example, a phrase-matched search term might be floor cleaning services. If you see that floor cleaning has the highest clickthrough rate (CTR) from people searching on the phrase-matched version of your keyword, floor cleaning services, you could add floor cleaning as a phrase match keyword and apply different bids to the phrase- and broad-matched versions of the keyword.

More read: https://support.google.com/google-ads/answer/2453976?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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