Google Adwords Video Advertising

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

  • $100.00
  • $5
  • $2
  • There is no minimum

The Correct answer is:

  • There is no minimum

Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in Google Ads. With CPV bidding, you’ll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners). A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first

There is no minimum amount needed for Adwords campaign. Even the bid is charged on the basis of Quality Score and Ad Rank. Your Quality Score is a measure of how relevant your ad is to a customer, and includes multiple performance factors like view rates. Once your Quality Score is determined, it’s multiplied by your max CPV bid to rank your ads among other advertisers. That’s called Ad Rank.

More read: https://support.google.com/google-ads/answer/2472735

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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