Adwords Fundamentals

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  • They should use device targeting
  • They should use placement targeting
  • They should use location targeting
  • They should create remarketing lists for search ads
The Correct answer is:
  • They should create remarketing lists for search ads

Explanation: Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites. There are two basic strategies for using remarketing lists with search ads:

  • You can optimize bids for your existing keywords for visitors on your remarketing lists. For example, you can increase your bid by 25% for those who previously visited your website in the last 30 days. Or, you could show a different ad to site visitors who have placed items in a shopping cart but have not purchased them.
  • You can bid on keywords that you don’t normally bid on just for people who have recently visited your site or have converted on your site in the past. This can help you increase your sales. For example, you could bid on more broad keywords only for people who have previously purchased from your site.

Example:

People looking for running shoes visit a sports apparel website to check out the available styles and look at the shoe section of the site. The site could add these shoppers to a “Shoe category” list. Then, for example, the site could bid more for these visitors next time they search for running shoes on Google.

More read: https://support.google.com/google-ads/answer/2701222

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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