Google Adwords Display Advertising

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

  • the Conversions column of the Placements tab reporting table
  • the average cost–per–conversion of the campaign
  • the clickthrough rate (CTR) for each placement
  • the Site Search report within Google Analytics

The correct answer is:

  • the Conversions column of the Placements tab reporting table

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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