Google Adwords Display Advertising

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group.

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

  • Exclude “Programming” as a topic
  • Add “Coffee beans” as a topic
  • Add “Java beans” as a negative keyword
  • Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript

The Correct Answer is:

  • Exclude “Programming” as a topic

OR

  • Add negative keywords like “programming” or “JavaScript”
  • Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
  • Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
  • Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

The Correct Answer is:

  • Add negative keywords like “programming” or “JavaScript”

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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