Google Adwords Display Advertising

An advertiser would benefit from using affinity audience targeting if they want to reach people:

An advertiser would benefit from using affinity audience targeting if they want to reach people:

  • regardless of their particular interests
  • who’ve already visited their website
  • with a particular broad interest, for example, sports fans
  • with a very specific interest, for example, avid marathon runners

The Correct Answer is:

  • with a particular broad interest, for example, sports fans

Explanation: Affinity audiences were built for businesses currently running TV ads, who want to expand the reach of that campaign with an online presence for an efficient price.

Custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to more broad, TV-like affinity audiences.

More read: https://support.google.com/google-ads/answer/2497941?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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