Google Adwords Display Advertising

an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website.

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

  • be disapproved because it mimics a function the ad can’t perform
  • be resized on the Display Network because it lacks animation elements
  • perform well on the Display Network because it contains relevant information
  • perform poorly on the Display Network because it will frustrate people

The Correct Answer is:

  • be disapproved because it mimics a function the ad can’t perform

Explanation: In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead user to content that is relevant useful, and easy to interact with.

More read: https://support.google.com/partners/answer/6021546?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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