Google Adwords Search Advertising

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

  • a user clicks on an AdWords ad.
  • multiple conversions result from a single AdWords ad click.
  • a single conversion is made within 30 days following an AdWords ad click.
  • a user visits a website within 30 days of clicking on an AdWords ad.

The correct answer is:

  • a single conversion is made within 30 days following an AdWords ad click.

Explanation: A conversion window is the period of time after a customer clicks your ad during which a conversion, such as a purchase, is recorded in Google Ads.

The conversion window setting is ideal for businesses that want more control when measuring their conversions, particularly businesses that sell products with a buying cycle that doesn’t fit the default 30-day conversion window. If you set a longer conversion window, you’ll also be able to see keywords early in the path to a conversion in Attribution reports.

Example:

Let’s say you’re advertising a weeklong promotion, and your customer needs to use the promotion within a week of clicking on an ad. You’d like to measure conversions for this promotion, so you adjust your conversion window to 7 days. By doing this, you have a better sense of your advertising’s value within that shorter time frame.

More read: https://support.google.com/google-ads/answer/3123169

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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