Google Adwords Search Advertising

Based on Adwords Editorial and professional requirements, which headline is most likely to generate clicks?

Based on Adwords Editorial and professional requirements, which headline is most likely to generate clicks?

  • “Free shipping on CuStOm Ts”
  • “Design Your Own T-shirt”
  • “Custom Tees, Click Here”
  • “We sell custom t-shirts!”

The correct answer is:

  • “Design Your Own T-shirt”

Explanation: In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead user to content that is relevant, useful, and easy to interact with.

Following are some examples of what to avoid in your ads.

  • Style and spelling
  • Punctuation and symbols
  • Capitalization
  • Repetition
  • Unacceptable spacing
  • A phone number in ad text
  • Misuse of ad features
  • Unidentified business
  • Image quality
  • Video quality

More read: https://support.google.com/adspolicy/answer/6021546

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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