Google Adwords Search Advertising

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

  • Lots of his site visitors are signing up for his baseball trivia newsletter
  • Lots of his site visitors are 49ers fans
  • Most of his customers are watching a ballgame when they visit his site
  • Most people clicking on his ad already own at least 1 baseball cap

The correct answer is:

  • Lots of his site visitors are signing up for his baseball trivia newsletter

Explanation: Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track the following kinds of actions.

  • Website actions: Purchases, sign-ups, and other actions that customers complete on your website.
  • Phone calls: Calls directly from your ads, calls to a phone number on your website, and clicks on a phone number on your mobile website.
  • App installs and in-app actions: Installs of your Android or iOS mobile apps, and purchases or other activity within those apps.
  • Import: Customer activity that begins online but finishes offline, such as when a customer clicks an ad and submits a contact form online, and later signs a contract in your office.
  • Local actions: Actions that are counted whenever people interact with an ad that’s specific to a physical location or store.

More read: https://support.google.com/google-ads/answer/1722022?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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