Adwords Fundamentals

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • A page with information on instrument rentals and a contact form
  • His homepage, with links to instrument sales, rentals, and music lessons
  • A page with information on music lessons and a contact form
  • A page with a wide selection of instruments for sale

The correct answer is:

  • A page with information on instrument rentals and a contact form

Explanation: The webpage where people end up after they click your ad. The URL of this page is usually the same as your ad’s final URL.

  • For each ad, you specify a final URL to determine the landing page where people are taken when they click your ad.
  • Google’s policy is that your landing page and display URL (the webpage shown in your ad) must share the same domain.
  • Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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