Adwords Fundamentals

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • measures trends relating to the search terms people have used before seeing your ad
  • focuses on getting customers to complete an online purchase
  • shows you which ads lead to customer actions that have value for your business
  • automatically gives you personal details about the people who convert

The Correct answer is:

  • shows you which ads lead to customer actions that have value for your business

Explanation: The conversion tracking process works a little differently for each conversion source, but for each type besides offline conversions, it tends to fall into one of these categories:

  • You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, or when they view your video ad, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, our system recognizes the cookie (through the code snippet you added), and we record a conversion.
  • Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads and in-app purchases from Google Play, and local actions will automatically be recorded as conversions, and no tracking code is needed.

More read: https://support.google.com/google-ads/answer/1722022?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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