Google Adwords Display Advertising

Cost–per–thousand impressions (CPM) bidding is only available for:

Cost–per–thousand impressions (CPM) bidding is only available for:

  • campaigns that target search partner sites
  • accounts using U.S. dollars for billing currency
  • accounts that are using prepay billing
  • campaigns that target the Display Network

The Correct Answer is:

  • campaigns that target the Display Network

Explanation: Cost-per-thousand viewable impressions bids (vCPM) let you bid for impressions when your ads appear in a viewable position, and you only pay when ads are measured as viewable by Active View.

  • Viewability is measured by the Active View technology on Display Network websites.
  • An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads, and two seconds or longer for video ads.

More read: https://support.google.com/google-ads/answer/6026409

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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