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Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

  • Using 1 conversion code snippet with cross-account conversion tracking
  • Setting up automated conversion rules for both accounts
  • Combining the accounts for streamlined reporting
  • Using multiple conversion code snippets with single-account conversion tracking

The correct answer is:

  • Using 1 conversion code snippet with cross-account conversion tracking

Explanation: If you have multiple Google Ads accounts, you can track conversions across all of those accounts—hundreds of accounts, if you’d like—using a single conversion code snippet (also called a “tag”). This is possible with cross-account conversion tracking.

Example:

Let’s say you own a hotel company. You use multiple Google Ads accounts to send traffic to a reservation page on your site, and each Google Ads account has its own conversion tracking tag.

So, you sign into your manager account, create a cross-account conversion action to track your hotel reservations and add the tag to your reservation page. The same tag will then track conversions for all Google Ads accounts that are in your manager account and use this cross-account conversion.

More read: https://support.google.com/google-ads/answer/3030657?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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