Adwords Fundamentals

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
  • Add demographic and age targeting to show ads to people in this audience
  • Set up a remarketing list to show ads to women who have previously visited your client’s website

The correct answer is:

  • Add demographic and age targeting to show ads to people in this audience

Explanation: With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.

Important:

Exclude the “Unknown” demographic category only if you’re sure you want to restrict your campaign to a narrow audience. Excluding “Unknown” might prevent a substantial number of people from seeing your ads, some of whom you might want to reach.

More read: https://support.google.com/google-ads/answer/2580383?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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