Google Adwords Search Advertising

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

  • The projected maximum cost-per-click (max. CPC)
  • The average amount charged each time someone clicks on his ad
  • The average amount needed to make the ad appear somewhere on the page
  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

The correct answer is:

  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

Explanation: Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. You’re often charged less — sometimes much less — than your maximum cost-per-click (max. CPC) bid, which is the most you’ll typically be charged for a click.

Actual CPC is often less than max. CPC because with the Google Ads auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as site links. Keep in mind that your actual CPC may exceed your max. CPC if, for example, you’ve enabled Enhanced CPC or if you’ve set a bid adjustment.

More read: https://support.google.com/google-ads/answer/6297?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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