Google Adwords Search Advertising

Dynamic search ads would be most helpful for:

Dynamic search ads would be most helpful for:

  • a global, online clothing retailer that changes its inventory seasonally
  • moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  • a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  • campaigns that need to reduce exposure on competitive keywords

The correct answer is:

  • a global, online clothing retailer that changes its inventory seasonally

Explanation: Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads uses your website to target your ads and can help fill in the gaps of your keywords-based campaigns.

Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what’s actually available on advertisers’ websites.

Example.

You own an international hotel chain. Someone searching on Google for “luxury hotel New York” sees your ad with the headline “Luxury hotel – NYC,” clicks your ad, and then lands on the site of your top New York location.

More read: https://support.google.com/google-ads/answer/2471185?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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