Adwords Fundamentals

Each campaign in your AdWords account should have a single:

Each campaign in your AdWords account should have a single:

  • maximum cost-per-click (max. CPC) bid
  • landing page
  • business goal
  • ad group

The correct answer is:

  • business goal

Explanation: An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

More read: https://support.google.com/partners/answer/2375404?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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