Adwords Fundamentals

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

  • the daily budget you’ve set
  • your historical conversion rate
  • the expected impact of extensions and other ad formats
  • the search ranking of your website

The correct answer is:

  • the expected impact of extensions and other ad formats

Explanation: Your Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition, the context of the person’s search, and your quality at that moment.

When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. So even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords and ads.

More read: https://support.google.com/google-ads/answer/1752122?hl=en

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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