Google Adwords Display Advertising

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

  • Quality Score of keywords across all campaigns and all ad groups
  • clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page
  • Quality Score of all campaigns and regional targeting settings
  • click–through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site

The correct answer is:

  • clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page

Explanation: Google Ads uses an ad auction to determine which ads to show, the order those ads will appear, and how much those ads will cost. The Display Network ad auction shares many similarities with the Google Ads auction.

Your ads are ranked among other advertisers’ ads based on Ad Rank, which is based on your Max CPC bid and Quality Score. This means that, if your Quality Score is sufficiently better than the score of the advertiser immediately below you, you could rank higher than that advertiser, even if this person’s bid is higher than yours.

More read: https://support.google.com/partners/answer/2996564

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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