Google Adwords Display Advertising

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

  • only viewable cost–per–thousand impressions (vCPM) ads entering the auction
  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
  • both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
  • only cost–per–click (CPC) ads entering the auction

The Correct Answer is:

  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction

Explanation: Many advertisers hope viewers will click their ad — but that’s not always the main goal. Maybe you just want a lot of people to see your ad. In that case, bidding by cost-per-thousand viewable impressions (vCPM) is a good way to go.

Your max viewable CPM bid may win different levels of impressions at different prices than previous max CPM bids. Because you don’t pay for impressions that were not viewable, you may want to increase your max viewable CPM bid to achieve the same level of spend and traffic volume.

More read: https://support.google.com/google-ads/answer/2630842?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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