Google Adwords Display Advertising

For an advertiser focused on branding, what are the key success metrics?

For an advertiser-focused on branding, what are the key success metrics?

  • Cost–per–conversion
  • Conversion rate
  • Reach and frequency
  • Clicks and impressions

The Correct Answer is:

  • Reach and frequency

Explanation: Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can create Google Ads campaigns using the Brand awareness & reach a goal to increase traffic to your website or encourage customers to interact with your brand.

 Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.

More read: https://support.google.com/partners/answer/1722064?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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