Google Adwords Display Advertising

Frequency capping limits the number of times:

Frequency capping limits the number of times:

  • your ads appear to the same person on the Search Network
  • your ads appear to the same person on the Display Network
  • your ads appear during the designated days and hours that you set
  • your ads appear to people with the same IP address

The Correct Answer is:

  • your ads appear to the same person on the Display Network

Explanation: Only impressions that were viewable count towards frequency caps. An ad is counted as viewable when 50% or more of the ad shows for one second or longer for display ads and two seconds or longer for video ads. To get started, select a campaign and edit your campaign settings. In the list of settings, find the option for “Frequency capping.”

More read: https://support.google.com/google-ads/answer/117579?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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