Google Adwords Digital Sales Certification

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • they perceive her products
  • likely they are to become a regular customer
  • they interact with her website
  • likely they are to click her ads

The Correct answer is:

  • they interact with her website

Explanation: Google Analytics has a powerful segmentation engine. Instead of looking at your audience in large bunches, you can break it down into its component parts and understand how each part interacts with your site—then bid, message and direct traffic accordingly.

Conclusion:

We mentioned dogs and tennis balls at the start of this guide. But let’s be clear: linking Google Ads with Google Analytics is about a lot more than chasing data back and forth. It’s about finding insights that will give you an edge in the marketplace.

Those insights come from people who don’t convert on your site as much as from those who do. That’s where Google Analytics really shines. It helps you see how your Google Ads account does and doesn’t reach the customers you want most. That will help you change your bids, ad copy, even the time and place you run your ads to reach the people who will convert for you.

Google Ads and Google Analytics really are better together. Best of all, it’s easy to link them.

More read: https://support.google.com/google-ads/answer/6168606?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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