Google Adwords Search Advertising

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

  • Note the sale end date in the text
  • Insert the Google Ads clock icon in each ad
  • use the “Sale duration” function
  • Use the “Countdown” function

The correct answer is:

  • Use the “Countdown” function

Explanation: Let potential customers know about sales or special events by adding a countdown to your ad text.

Countdown customizers come in both andCOUNTDOWNGLOBAL_COUNTDOWN formats. Use ifGLOBAL_COUNTDOWN you’re counting down to a time that’s consistent globally, as the time of a sports match.

Function What it does
COUNTDOWN Counts down to a set time, adjusted to the timezone of the person searching.
GLOBAL_COUNTDOWN Counts down to a “global” time consistent with your account’s timezone. If the ad says “ends in 4 hours” in California, it will also say “ends in 4 hours” in New York.

 

Both countdown functions count down by day, then by hour, then by minute. So a line of ad text with a countdown customizer might say “Hurry, sale ends in 3 hours,” and then 2 hours and 28 minutes later say, “Hurry, sale ends in 32 minutes.”

More read: https://support.google.com/google-ads/answer/6193743?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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