Google Adwords Search Advertising

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website or clicks on a phone number on her mobile website. What conversion source should she track?

  • Website
  • Apps
  • Phone calls
  • Imports

The correct answer is:

  • Phone calls

Explanation: conversion tracking to help you to see how effectively your call-only ads and ads with call extensions lead to phone calls. This kind of conversion tracking tracks a call as a conversion when it lasts longer than a minimum length you set. This way, you can filter out shorter calls that probably don’t include sales or other valuable actions for your business.

More read: https://support.google.com/google-ads/answer/6095882?

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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