Google Adwords Search Advertising

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  • Customize the app for each format (phone, tablet, computer)
  • Add some large, memory-intensive graphics
  • Set up custom deep links
  • Use the bid strategy “Maximize engagement”

The correct answer is:

  • Set up custom deep links

Explanation: You’ve built an amazing mobile app that offers a lot of value to anyone that has it. A user can deposit cheques with the snap of her phone’s camera, order dinner on the move or be entertained as she taps a flying squirrel through digital treetops.

You’ve pulled out all the stops for mobile app marketing so that people can find your app. The next step is to make sure that people use it. At the end of 30 days, a tiny 3.3% of Android apps and 3.2% of iOS apps still had active users.

More read: https://support.google.com/google-ads/answer/6167164?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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