High quality ratings for an ad can:
- increase its average cost-per-click (avg. CPC) bid
- be achieved with an increase in bid
- improve its position
- increase how often people click on it
The correct answer is:
- improve its position
Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column.
- The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions and is not used at auction time to determine Ad Rank.
More read: https://support.google.com/google-ads/answer/140351?hl=en
